Client Testimonials

The Strategy.
“We were looking for a way to better communicate with our customers at the point of decision. The Builder Television solution has given us the ability to upload timely and relevant information to the field, and get it in front of prospects in a matter of minutes. We have seen increased operational efficiency and we are beginning to capture additional revenue from both increased sales and advertising placement.”

Staci Belew
VP of Sales and Marketing

THE IMPLEMENTATION
“Part of my job is to make sure that all of our model locations are displaying the most up to date information. Builder Television has made updating info a snap. Their system is very user friendly, and customer service is outstanding. I am constantly finding new ways to utilize the solution.”

Kitti Simonson
Marketing

THE RESULT.
“As a Community Sales Manager, I see the Builder Television solution in action every day. My first thought was that they were trying to replace a portion of my sales presentation with a machine. In reality, the TV’s aid in the sales process by slowing down the prospect and getting them to ask questions that they otherwise may not have known to ask. It is a great tool for those buyers that slip past the office or claim “just looking.” Having the signs centrally managed has allowed me to spend more time on closing the sale.”

Layne Mitchell
Community Sales Manager

Market Potential

ADVERTISING: $3.7 BILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Advertising Markets comprising advertising revenues from digital signage networks at $102.5 million in 2004 and forecasts the market to reach $3.7 billion in 2011 at a CAGR of 67.12 percent.

HARDWARE: $856.9 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Systems Markets comprising of revenues from sale of digital signage systems including displays, software, software maintenance, media players, design, installation and networking services at $148.9 million in 2004 and forecasts the market to reach $856.9 million in 2011 at a CAGR of 28.40 percent.

DISPLAYS: $489.7 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Display Markets comprising of revenues from sale of displays for digital dignage systems is sized at $97.2 million and expects the market to grow at a CAGR of 25.11 percent to reach $489.7 million in 2011.

SOFTWARE: $49.2 MILLION By 2011 Annualy
Frost & Sullivan estimates the size of the North American Digital Signage Software Markets compromising of revenues from sales of digital signage software and maintenance at $9.5 million and expects the market to reach $49.2 million in 2011, growing at a CAGR of 26.5%.

ABOUT FROST & SULLIVAN
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.

Market Evaluation

Conducted by Frost and Sullivan
Frost and Sullivan identifies firmCHANNEL™ as a digital signage systems provider that is poised to exploit the emerging opportunities in the digital signage market. Read about the study here.

For more information contact a Builder Television representative at 1-877-628-4643.